With McCain likely to face Obama in the general election, it appears his staff has realized they have an uphill marketing battle ahead of them. Obama has some of the best marketing money can buy. He has a brilliant logo, multiple slogans, a pretty face, and he's even laid claim to the words "change" and "hope." The following memo by a high level McCain staffer was accidentally leaked to the press. It shows the McCain campaign's struggle to find the perfect slogan.
http://www.236.com/blog/w/lee_camp/secret_mccain_campaign_slogan_6333.php
